The day gets better once the creative juices start to flow. I am past that hollow, sinking feeling that suggests that nothing is going to go right. Being a commercial copywriter is no walk in the park, let me tell you. I started in this business a lot later than planned. I could have missed the boat in the sense that I never had an opportunity to fully analyze some the greatest ad campaigns transferred to multi-media formats. You know, the Just Do It and the Yes We Can campaigns. What a difference these and many others made to the world in which we have to live.
While some of the world’s greatest soundbite artists were influencing the world – and yes, they were using the likes of Facebook, YouTube and Twitter to get their messages across – I was immersed in a somewhat different genre. Before becoming a full-time copywriter, I was set to go into the world of literary writing and apply my mind to copy-editing and commissioning work. Choosing to go the commercial route at a critical time of my life was purely mercenary. But not for a day do I regret it.
The literary path is not lost. It is on the backburner for now. And I am not doing too badly as things stand now. By the time I was doing full-time copywriting blasts, Instagram had arrived. A lot of my work had to do with creatively worming my way around online icons such as the hashtag. At first, I was a tad snobbish, fearing the worst where the status of the English language was concerned. But no. In learning how to get more Instagram followers to actively collaborate and buy into a brand, I learned that I could use my advanced English language and literary writing skills to great advantage.
I also learned that Instagram was a great platform on which you could launch your own literary career. That is to say, you wanted to make a drastic departure from mainstream media cycles and go all in having your first manuscript published. Today, I have several manuscript ideas in the pipeline. Books will sell, but let’s be realistic, it is never going to reach the giddy heights of the New York Times bestseller lists in the way that pulpy crime fiction and political conspiracy novels do. The alternative to seeing your name in print, and profitably so, is to go on a massive marketing drive using your social media sources.
Instagram is a great platform for helping achieve that objective. Alongside giving people who would not normally read your material a quick precis account, you can give them a good, one-minute blast in video format. The hashtag embedded in the summary account is linked to my literary blog and it also has targeted publishing houses in mind, not necessarily the country’s leading companies but those for which my writing and story might suit their genres and style.