The pinnacle or milestone of any commercial or business enterprise that utilizes social media platforms like Instagram for the purposes of marketing and promoting their business and subsequently getting online visitors to purchase the business’s products and/or services is adjudged by the number of followers they have recorded under their profiles. Furthermore, visible success, as seen by others, is in evidence when a sizable number of those followers are active on the business’s platform.
In essence, and aside from the actual buying of products and services, the followers will be willingly or unwittingly promoting the business’s brand. One way of putting this is by way of calling up the old tried and tested and successful marketing device of a word by mouth advertising. It is both a shock to the system and rewarding in the sense that the commercial enterprise has hardly expended any expenditure on conventional marketing and advertising services.
Particularly for the small to medium-sized business, this ‘professional’ route has always been fairly costly. And not even seasoned copywriters and web administrators have been able to afford their clients any solid guarantees that their work will drive home proven results. The rest of this note points out a few areas that need to be addressed by the small to medium-sized business operating from the Instagram platform.
It paves the way for readers here on how to get followers on Instagram, active and in numbers. There is only one friendly warning that can be issued in this regard. Platform owners or administrators need to be consistently productive. In order to maintain the drive of directing online traffic towards the dedicated platform, and with the caveat that it converts to active followers, the platform administrator needs to remain active on most days of the week.
First and foremost, and in terms of regularity, the platform administrator needs to be communicating towards potential new clients and markets on a daily basis. If not that then at least every other day. The regularity of posting work will, of course, also depend on what type of business or theme is being promoted. Secondly, it is extremely important that all businesses have their own developed and unique brands, something that is going to be visible and recognizable to future followers to ensure their active participation in the services being offered.
And it is essential that the platform has its own dedicated hashtag. This ensures that somehow or another, traffic can be directed to the business’s Instagram platform and, ultimately, towards the main business website. Because Instagram is essentially a visual platform, users will be taking any number of photographs related to their business or sales promotions. But there must always be accompanied by short and relevant and contextual captions.
The language utilized must remain user-friendly, but by all means, it can also be and should be, persuasive. After all, that is the object of the exercise. To prompt future followers accordingly and as desired.